BMW Innovation & Excellence in Motion
BMW | Greer
August 19, 2025 @ 12:45 pm — August 19 @ 4:00 pm
The August visit to BMW Spartanburg offered a powerful look inside Assembly Hall 52, where automation, digital twins, and AI are transforming automotive production. Guided by Brad Stone and BMW’s Innovation team, attendees saw how advanced robotics, data-driven decision-making, and human-centered ergonomics come together. The experience showcased BMW’s vision for the factory of the future—and practical ideas for today.